Once you have an idea for your business, your products/services, or your personal brand….you will then want to reserve a domain name. There are a few reasons as to why this is important:
Why is it important to reserve domain name for your business?
Here are some tips on how to reserve domain name
Reserving a domain name is not as complex as you may think and, in fact, it's as simple as using the search form below to first see if it's available. If it is, we recommend registering it, you do not need to get hosting at the same time, but once you have looked your name up, and secured it, it is yours to use.
Do I buy a Global or NZ domain name? - The general rule when buying a domain name, is if your business market is New Zealand based you buy an .nz domain name, and when your business market is or could be worldwide then buy a global domain name (.com, .net, .info, .biz).
IE: A lawnmowing or hairdressing business would be best suited to an NZ domain name whereas a motel or artist portfolio would best suit a global domain name. Often business that sell both locally and internationally will buy both a NZ and a global domain names and point one to the other.
If you've bought a domain, have you thought about registering variations on it too? Purchasing different extensions or mistypes can bring you more traffic and help guard again cybersquatters. It is common practice for a business to buy more than one domain name, and park several domains over the one website. This is particulary useful when your domain name could be misspelt, or the main domain name is very long eg: www.honeymeisters.co.nz buying a domain name like www.honey.co.nz is practical, especially to advertise or refer people to over the phone.
Why is it important to reserve domain name for your business?
- your ideas become more ‘concrete’
- it’s your piece of ‘Internet real-estate’
- it’s your virtual ‘address’
- it helps your viewers/customers/prospects find you online
Here are some tips on how to reserve domain name
- keep it simple and easy to remember – you can do this by keeping the number of words in the domain to a minimum thereby making sure the domain name is as short as possible
- brand – if you intend to create an online presence surrounding a particular product, service, or even yourself then use that name in the domain
- keywords – if you plan to have your site ranked in the search engines for more traffic, include keywords that are relevant to your target market in your domain name
- easy to spell – make sure your domain name does not have any ambiguous spellings that could confuse anyone searching for your site
- top-level/ .com extensions are most popular because they are perceived by the search engines and by viewers as being more credible, but if you are a New Zealand business, we would recommend getting a .nz domain name.
Reserving a domain name is not as complex as you may think and, in fact, it's as simple as using the search form below to first see if it's available. If it is, we recommend registering it, you do not need to get hosting at the same time, but once you have looked your name up, and secured it, it is yours to use.
Do I buy a Global or NZ domain name? - The general rule when buying a domain name, is if your business market is New Zealand based you buy an .nz domain name, and when your business market is or could be worldwide then buy a global domain name (.com, .net, .info, .biz).
IE: A lawnmowing or hairdressing business would be best suited to an NZ domain name whereas a motel or artist portfolio would best suit a global domain name. Often business that sell both locally and internationally will buy both a NZ and a global domain names and point one to the other.
If you've bought a domain, have you thought about registering variations on it too? Purchasing different extensions or mistypes can bring you more traffic and help guard again cybersquatters. It is common practice for a business to buy more than one domain name, and park several domains over the one website. This is particulary useful when your domain name could be misspelt, or the main domain name is very long eg: www.honeymeisters.co.nz buying a domain name like www.honey.co.nz is practical, especially to advertise or refer people to over the phone.
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